Our initial research highlighted the remarkable similarity of company identities in this sector. F-Max needed to be different, to stand out from the crowd just as their components are outstanding in terms of strength and durability. We opted for a modern typeface which was customised for legibility and given the look of 3D moulded titanium, F-Max Racing's primary material.

We are currently designing a range of packaging and promotional materials, including a transactional website.